Nut-Free Beard Care, Made in New Zealand

Simple, honest grooming – crafted for results right here in Aotearoa.

100% Nut-Free & Allergen-Friendly

Rooted products are crafted in New Zealand using carefully selected ingredients that are gentle on skin but tough on irritation. What we don’t use is just as important: no nuts, no harsh fillers, no shortcuts.

Science-Backed Formulas

Our formulations are designed to actually work. From taming a wild beard to nourishing dry skin, we combine proven ingredients with small-batch precision for quality and consistency you can trust.

Locally Sourced & Organic Ingredients

We use as many New Zealand-grown and organic ingredients as possible. No greenwashing, just real care rooted in nature.

No Nonsense. No Hype. Just Good Care.

Rooted is for guys who want grooming that speaks plain and performs hard. Honest products, no gimmicks.