Our Story
Frustration, Flaxseed, and the Search for a Better Beard.
Rooted wasn’t born in a boardroom. It started with a personal frustration: trying to find high-performance natural beard oils and other beard care products in New Zealand that wasn't loaded with artificial fragrances, trendy filler oils, or most importantly nut-derived ingredients that irritated sensitive skin.
The choices were either over-hyped international brands that felt disconnected from nature, or local products that didn’t deliver the results they promised. We knew there had to be a better way, grounded in the potent botanicals of Aotearoa and backed by real science.
So, we created it ourselves.
Our Philosophy: Clean, Effective & Without Compromise.
Our approach is simple: create the best NZ beard care on the market, using only what’s necessary and nothing that isn’t. This isn't just a marketing line; it's a strict formulation principle.
- No Gimmicks, Just Performance: We focus on scientifically-backed formulations that work. We use high-performing ingredients like Olive Squalane and a potent Omega-3 complex derived from NZ-grown flax and kiwi seeds.
- Formulated for Sensitivity: Our entire range is 100% nut-free. We use no artificial fragrances or harsh chemicals, making our beard oil, butter, and balm ideal for sensitive skin.
- Rooted in Aotearoa: We use local and organic ingredients wherever possible, crafting and bottling our products in small batches right here in New Zealand to ensure absolute quality and freshness.
Our Promise to You
We believe you shouldn't have to choose between clean ingredients and effective results. Our promise is to provide high-performance grooming products that are kind to your skin, your health, and the planet. No compromises.
This is clean grooming, from the ground up.
Got questions about our journey or products? We're an open book. Check our FAQ page or contact us.
Explore the full Rooted product range. View our full ingredients breakdown.
Smell great. Stay Rooted.
Let customers speak for us
from 22 reviewsThis beard oil is a really good quality product, there are lots of oils out there that don't keep my face moisturised. This is one of the best in that aspect, and both the scents smell really fucking good all day long. My beard is softer than its ever been, can't recommend this enough, I will be a regular customer!
Great product! easy to use, smells fucking good all day long, and provides a good firm hold. The peppered shore is my favourite scent so far!
Great product! easy to use, smells fucking good all day long, and has my beard and skin underneath feeling hydrated and soft. The peppered shore is my favourite scent so far!
Great quality products. The balm rubs in smooth and isn’t clumpy like some other brands. Fast delivery and excellent service.
The Peppered Shore beard butter is legit. The scent is great. Texture wise, it's smooth and easy to work in. Keeps my beard soft all day and doesn’t leave any greasy feel. Definitely one of my favourites so far. Rate it highly
The beard balm is solid. Holds everything in place without feeling heavy or greasy, and it’s got a great scent! Been using it daily and it’s made a noticeable difference, especially with flyaways.
Good stuff. Would definitely grab it again.
Really impressed with this beard oil. It smells good, feels great, and makes my beard a lot softer and easier to deal with. You can tell some real thought went into making it, not just a random mix of oils.
Definitely worth trying if you’re after something simple that actually works.
Love this product helps keep the rough beard nice silky soft and seductive
This beard butter is great. Wife loves the soft awesome smelling man fuzz. Thanks Rooted
Can’t recommend these products enough. Noticed a difference straight away. Will be ordering again!
Love this. Got the Peppered Shore, scent is fresh and natural, can really smell the tea tree and kawakawa. Been using it daily, beard feels soft, skin’s not itchy. Will get again.
Stopped my skin from being itchy from my luscious facial hair. Definitely a case of a balm in the palm…
I’ve used many other beard oils and this is the best. None irritating and gives my man hair the glow I have been dreaming off. Thank you Mr Rooted
Never been more excited to leave the house. Keeps my beard tidy and smelling nice all day
My beard has never looked better. Highly recommend the full kit!